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Chapter III: History by Design – Why Design Matters Discussion

  • The Branch Museum of Architecture & Design 2501 Monument Avenue Richmond, VA, 23220 United States (map)

Chapter III: History by Design is a remarkable testimony to the power of community engagement and empowerment that marked the journey towards renaming Arthur Ashe Boulevard. This historic initiative was not an easy feat to accomplish, but it was made possible because of the community's resilience and determination to honor Arthur Ashe's legacy. The chapter takes you through the vibrant town hall meetings and collaborative efforts that united residents to weave a narrative of respect and empowerment. It chronicles the evolution of the project, highlighting the pivotal role of community support in shaping its trajectory.

From the grassroots level to city officials, every voice was heard and valued, underscoring the importance of inclusivity in the design of history. As the narrative unfolds, it becomes clear that Arthur Ashe Boulevard is not just a name change but a symbol of unity and progress achieved through collective action and unwavering dedication. This chapter is a testament to the fact that when a community comes together for a common goal, nothing is impossible.


The Branch Museum of Architecture and Design explores the impact of design in everyday life, working with individuals and communities to create a more equitable, beautiful, and productive future. Through thought-provoking exhibitions, forward-thinking programs, and intentional community partnerships, we aim to investigate the way design matters to us all as individuals, as a community, and to our built environments.

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April 11

Chapter I & II: Legacy by Design & Inspiration by Design – Why Design Matters Discussion

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June 20

CHAPTER IV: Persuasion by Design – Why Design Matters Discussion