Chapter I: Legacy by Design is a powerful exploration of Arthur Ashe's profound societal impact during his lifetime. From his unwavering commitment to social advocacy to his tireless pursuit of equality, Ashe's dedication to the betterment of our youth and community continues to inspire us all to this day. This chapter delves deeply into the significance of acknowledging and redeeming Richmond's Son and how this initiative is a powerful tribute to his enduring legacy.
Chapter II is a testament to the boundless potential of "Inspiration by Design." Arthur Ashe’s legacy has compelled us to take bold action and craft a vision, narrative, and brand that captures the true spirit of both Ashe and the Richmond community. Our innovative design strategy has ignited a firestorm of passion within our community, driving unparalleled participation and spotlighting the transformative power of design in this historic event.
From Community by Design to Legacy and Inspiration by Design to History and Persuasion by Design, these 5 Chapters will showcase the undeniable power and impact of why design matters. From perspectives of fundraising, community engagement, partnerships, branding, and messaging–the connective tissue of design will be the thread that inspires us all.
The Branch Museum of Architecture and Design explores the impact of design in everyday life, working with individuals and communities to create a more equitable, beautiful, and productive future. Through thought-provoking exhibitions, forward-thinking programs, and intentional community partnerships, we aim to investigate the way design matters to us all as individuals, as a community, and to our built environments.